Build-a-Thon #16 · The 90-Day Content Engine · Her AI Empire
The 90-Day Content Engine · Build-a-Thon #16 · Wednesday, September 2

Know Exactly What to Post for the Next 90 Days.

Build a quarter of content in one 2-hour session.

Bring one offer and the content already scattered across your notes, calls, posts, and folders. Leave with a clear 90-day campaign, a weekly content recipe, and working drafts that sound like you.

Never been to a Build-a-Thon? That's okay. This is for active AI users ready to build—not first-day AI.

Grab Seat 24 of 30
SCKKTHAP Wednesday, September 2 · 5 to 7 PM ET · Live online · $297
Preview of the 90-Day Content Engine visual library with CEO brand categories and seasonal bonuses
Brand + Voice90-Day PlanWeekly Story ArcAuthority ArticleProof + InvitationVisual DirectionFriday FunnyReview + HandoffBrand + Voice90-Day PlanWeekly Story ArcAuthority ArticleProof + InvitationVisual DirectionFriday FunnyReview + Handoff
Brand + Voice90-Day PlanWeekly Story ArcAuthority ArticleProof + InvitationVisual DirectionFriday FunnyReview + HandoffBrand + Voice90-Day PlanWeekly Story ArcAuthority ArticleProof + InvitationVisual DirectionFriday FunnyReview + Handoff
Build Once90-Day Runway7 Stages2 HoursLive BuildSeptember 2Build Once90-Day Runway7 Stages2 HoursLive BuildSeptember 2
Build Once90-Day Runway7 Stages2 HoursLive BuildSeptember 2Build Once90-Day Runway7 Stages2 HoursLive BuildSeptember 2
As Seen On
NetflixBuy My House TEDxSpeaker ForbesFeature AnthropicPartner Network
What Just Changed

Stop starting over every Monday. Follow one plan for the quarter.

One offer. One audience. One clear message. Every post, email, article, and visual has a job.

Step 01 · Choose

Start with one offer.

Know what the quarter is selling and who it needs to reach.

Step 02 · Capture

Load what you know.

Your beliefs, voice, proof, stories, and customer questions become the source.

Step 03 · Map

Give every week a job.

Teaching, proof, authority, and invitations work together across the quarter.

Step 04 · Build Live

Draft and review.

AI helps produce the work. You approve the facts, voice, links, and visuals.

This is not 90 random captions. It is one clear campaign built from your business. Bring one offer, real source material, and enough AI familiarity to follow along. Walk in with scattered ideas. Walk out with the quarter mapped.

Facebook post the morning after a Build-a-Thon: Last night we hired 63 AI employees. Not one of them needs a salary — with comments from two physicians already putting their AI employees to work

The morning after. 63 AI employees hired in one night — and physicians already putting them to work before 8 AM.

The Real Problem

Your content is not missing. It is scattered.

Your best material is already inside client calls, old trainings, testimonials, saved posts, voice notes, offer pages, and your own head.

Without one plan, Monday starts with a blank chat and the same question: “What should I post?” You do not need more ideas. You need one place to turn the ideas you already have into a campaign.

✦ With Your Content Engine

You open Monday with the week already mapped.

You know what to teach, what proof to show, and when to invite people to the offer.

0
Days mapped in your plan
Without the Engine

You ask AI for ideas and start over.

The posts sound generic because the tool has no offer, voice, proof, or plan.

0
Connected weeks waiting for you

AI is not the plan. Your offer, message, proof, and weekly rhythm are the plan. On September 2, we put them in one system you can use all quarter.

Press Play

Meet two people who walked out with it done.

Real attendees. Real screens. Real results, on camera.

“Most organized training I've ever done. And I've done many.”

Tanya Smith · Founder, Get Noticed With Video LLC

“Boom — 60 personalized drafts in my inbox. I used to do this by hand.”

Matt · Co-founder, Stay Classy · 60-property STR portfolio

The Build-With

In two hours, we build three things.

Rachel demonstrates each step. You build it for your business. Then you test the output before we move on.

01
Build 01 · Direction

Your 90-Day Plan

One offer, one audience, and a clear job for every week.

  • Choose the priority offer and the person it is for
  • Map 13 weeks of teaching, proof, and invitations
  • Know where every piece of content is leading
02
Build 02 · Message

Your Message Bank

The beliefs, stories, proof, and questions that make the content yours.

  • Five clear soundbites your audience can remember
  • Real stories, examples, testimonials, and receipts
  • Customer questions that become authority and AEO content
03
Build 03 · Production

Your Weekly Recipe

A simple way to turn the plan into finished work each week.

  • Repeatable formats for teaching, proof, invitation, and action
  • Visual directions and a Friday Funny to keep it human
  • A human review and scheduling handoff

The campaign gets built from YOUR business, in the room. You also keep the Build Kit, so you can plan the next quarter without returning to a blank page.

Dr. Rachel leading a live virtual Build-a-Thon workshop
0
Build-a-Thons led. This makes 16
0
Days of strategic content runway
0
Connected stages in your engine
0 hrs
Is all it takes
The System

The clarity test: one offer, one message, one weekly recipe.

If a stranger cannot explain what the quarter is about after one read, the plan is still too heavy.

Part 01 · Offer

What are you selling?

Name the offer, the buyer, and the problem it solves in plain words.

Picture thisEvery weekly asset supports one clear business goal.
Part 02 · Message

What must they understand?

Turn your problem, empathy, answer, change, and result into five repeatable soundbites.

Picture thisYour audience can repeat your message after hearing it once.
Part 03 · Weekly Work

What do you publish next?

Give each day and format a clear role, then let AI help draft from your source material.

Picture thisYou review a strong first pass instead of inventing the week from scratch.

The offer gives the content direction. The soundbites make the message easy to remember. The weekly recipe turns it into finished work.

A Note From Rachel · On AI Slop

You can spot AI slop immediately: polished words, fake vulnerability, and nothing worth remembering.

It happens when we ask AI to invent expertise instead of giving it real beliefs, proof, stories, and standards.

On September 2, you build the source material, the weekly plan, and the human approval step that keep the work useful and unmistakably yours.

You keep the pulse. The engine removes the panic.

The Wall

From real attendees. In their own words.

Pulled straight from the rooms. Physicians, nurses, investors, founders.

I now run my business with 7 AI specialists. Each one has a name, a role, and a lane they own. Before this, I was the bottleneck. Now each function has a specialist, and I just route the work.

TTS · Stream Like a Boss

Thank you SO much, Dr. Rachel! This was OUTSTANDING and finally I have AI Agents saving me tons of time! Super cool! LOVED it!!!!

SSL · Registered Nurse
Tanya Smith, Stream Like a Boss TV — So much done in a short time. Love this format
Tanya · "Love this format"
WhatsApp message — Prompt Alchemist is such a game changer
Prompt Alchemist · "Game changer"

I stole Rachel's structure and turned it into my own script. Today I crossed $1M in lifetime sales.

TTJ · Real Estate Investor

Most AI sessions talk through things and show their screen. Yours actually anchored us. Step by step. Click by click.

EDr. EJ · Harvard Alum · 8-Figure Entrepreneur
Sheri Fluellen LinkedIn post — 30 minutes saved 10 hours a week
Sheri Fluellen · 30 min = 10 hrs/week saved · LinkedIn

Two employees already doing the WORK for me this am. Thanks Rachel.

ADr. ADP · Physician + Realtor

30 minutes in, Cowork took 10 hours of work off the plate of someone on my team. It will save 5 to 10 hours a week, every week.

SSF · Cowork Member
Eno Nsima-Obot MD — This training has been amazing! Thank you.
Dr. Eno · "This training has been AMAZING"

I finished up a podcast episode and half of the episode is how I am using AI in my business and with my clients. Thank you for not leaving me where I was at!

PMember · Podcast Host
Erica Neal Facebook comment — I love that I have my first command center built
Erica · First command center built

It created 65+ tasks with descriptions and subtasks in Asana off a huge brain dump. LIFE CHANGING!!

KKS · Founder

Rachel helped me fix one of my AI automations saving me time and streamlining the process! THANK YOU! AND!!! Gave me insight into how to make myself and my business future proof... which also levels up all my clients! RISING TIDE LIFTS ALL BOATS! LETS GO!

KKatie AK · All-Star Contributor
Member's custom GPT stack — Mic Drop Moment, Branding Support Assistant, Prompt Alchemist, Visual Architect
Her custom GPT stack · built from Rachel's prompts
Member message — offers GPT built quarterly campaigns, Q1 offer launching on the 15th
Offers GPT · Q1 launch on the 15th

I've had this idea for months but didn't know how to build it! THANK YOU!!!

MMember · Builder
Member message — spun up a custom GPT on a TEDx coaching call, half the group asked for full audits. I'm a full convert now
TEDx coach · "I'm a full convert now"

I just created all the agents I need to work and function with. Loving the ideas and prompts and the briefs. Keeps me organized and focused. Also connected Gamma and posted my first LinkedIn AI post.

TTN · AI Builder

I have 4 employees working right now and I'm super excited to create a dashboard for my clinic. This morning was the best morning ever.

TDr. TN · Physician
Member message — I now have 4 agents running, multiple chats, and SOPs in the work
4 agents running · SOPs in the work

Girl. You have leveled up my social media game in an exponential way.

MMM · Investor
WhatsApp message — look what I learned how to do from Dr. Rachel
"Look what I learned from Dr. Rachel"
Member win — broke 10K views organically, +319%
Broke 10K views · Organically · +319%

Rachel, you are so generous with your time and talents. That training was just perfect and I am so grateful for you!

AAK · Member

AI automation with Rachel is setting up to be life changing!!!!

LLF · Hackathon Builder
Member message — loving the app I built yesterday, upload the bill and AI extracts the data automatically
Built an app · AI extracts bill data
Dr. La-Toya Luces-Sampson — 9 AI employees deployed in a week
Dr. La-Toya Luces-Sampson · 9 employees deployed in a week
The Track Record
15 Buildathons, 15 months of building — every build from the starting line to agent skills

15 builds. 15 rooms of receipts. September 2 makes 16.

The Standard of the Room

Build-a-Thon. Not Watch-a-Thon.

This is not two hours of passive watching. It is not a prompt folder or 90 generic captions.

At 5 PM Eastern, you open your source material and the Build Kit. Rachel demonstrates one step. You build it. We test it. Then we move to the next step.

By 7 PM, the 90-day plan is on your screen—not just Rachel's. Bring your laptop and come ready to build.

Live Build-a-Thon workshop — Dr. Rachel teaching with 21 participants on Zoom

Build-a-Thon #12 · 21 builders in the room. September 2 makes 16.

Pick Your Level

Before you register, pick honestly.

This is a guided, step-by-step walkthrough. I do not rush. I do not leave people behind. But I cannot pause the build for someone who is multitasking, distracted, or setting up an account for the first time.

Level 01

AI Curious

  • You have barely used AI.
  • You may have opened ChatGPT or Claude once or twice, but you do not yet feel comfortable navigating either one.
  • You are still learning what a prompt is or how to upload a file.
Your next step: Join the beginner waitlistIf you are truly new to AI, email hello@heraiempire.com and we will let you know when we offer a truly beginner course.
Level 02

AI Active

  • You use AI a few times a week, whether that is ChatGPT, Claude, or another capable assistant.
  • You have run prompts that saved you time, built a custom GPT, or played inside Projects.
  • You can follow a live walkthrough, click along, and use the pre-work to get familiar with the confirmed workshop tools.
Your answer: Yes, with pre-workComplete the pre-work before September 2, arrive signed in to the tools listed in your final preparation email, and build with us.
Level 03

AI Builder

  • You have already built AI agents, custom GPTs, or automations in your business.
  • You are not afraid of connectors, APIs, or schedules.
  • You are ready to deploy and can keep pace in a focused, two-hour live build room.
Your answer: YesArrive September 2 with your laptop ready, one priority offer, and the messy source material your content should learn from.

Come ready. Leave with your Build Kit.

  • Your final workshop tools are active before the session
  • Laptop or desktop only, not a phone or tablet
  • Signed in and tested before 4:45 PM Eastern
  • Two uninterrupted hours: 5 to 7 PM Eastern
  • You can upload source material and copy and paste
  • Your Build Kit includes every step we walk through and is yours to keep and use after the live session
AI experience counts, no matter which capable assistant you use most.If you can follow a live walkthrough and click along, use the pre-work to get tool-ready before September 2. If you have barely used AI at all, use the beginner waitlist above so your first live build feels exciting instead of overwhelming.
Dr. Rachel Gainsbrugh, Anthropic Certified Partner
Your Trainer · The AI Brain

Dr. Rachel Gainsbrugh

Retired Pharmacist · Real Estate Investor · AI Enthusiast

“You can't automate a system that doesn't exist.

Featured on Netflix's Buy My House. Built 17 SaaS products, designed 400+ custom GPTs, and grew her content from 7K to 962K Facebook views in 12 months — running two brands and 18 properties on four hours a week. On September 2, she helps you build the content system behind that consistency.

4× Anthropic Certified 15 Build-a-Thons Led Netflix Featured TEDx Speaker Forbes Featured Doctor of Pharmacy 17 SaaS Built
The Receipts

Here is what is inside Her AI Empire.

You're not learning AI from someone who read about it. You're building with a certified partner who uses AI-enabled systems across two brands and 18 properties.

Official

Anthropic Certified Partner.

Certified by the company that makes Claude, with the technical fluency to translate powerful AI concepts into a practical content engine for business owners.

Dr. Rachel Gainsbrugh with Fiona the robot — Her AI Empire, Anthropic Certified Partner

4× Anthropic Certified. The receipts, not just the badge.

Anthropic Certificate — Introduction to Agent Skills
Introduction to Agent Skills · one of Rachel's AI credentials
Anthropic Certificate — Claude Code in Action
Claude Code in Action
Anthropic Certificate — Claude with the Anthropic API
Claude with the Anthropic API
Anthropic Certificate — Introduction to Model Context Protocol
Model Context Protocol
Dr. Rachel Gainsbrugh on the Netflix Buy My House press panel
Netflix · Buy My House · press panel
Dr. Rachel Gainsbrugh holding the Million Dollar Group Award
Million Dollar Group Award · Clients & Community
Works With Your Stack

One content engine. Every tool you already use.

Keep the drafting, design, review, and scheduling tools you already use. The engine gives them one clear plan to follow.

Your offer, message, and weekly recipe sit at the center. The tools help produce the work.

Do the Math

Starting over every week is already costing you.

The cost hides inside the blank-page hour, the repeated voice setup, the rewrite, the visual brief, and the hunt for last month's prompt.

Line itemBeforeAfter September 2
Campaign directionRe-decided every weekQuarterly spine guides the work
Brand voice setupRe-explained in every chatBelief + voice file loads the standard
Weekly content draftBlank page and scattered ideasReview a structured first pass
Authority article“We should really write one”Question-led AEO path is mapped
Scheduling handoffCopy, paste, lose the linkOne review gate and visible calendar

The system is designed to reduce repeated decisions and blank-page work. Individual time savings and business outcomes vary.

Why Not Just Ask AI For 90 Captions?

Because 90 random captions are still 90 random captions.

A mega-prompt can give you words. It cannot choose the offer, the message, the proof, or the right time to invite people to buy.

A swipe file gives you examples. A calendar gives you boxes. This build gives every week a job.

Direction first. Drafts second. That is how the content stays connected to your business.

Read This Before You Decide

You do not need more discipline. You need a plan you can repeat.

If content depends on inspiration, a quiet afternoon, and a perfect memory, it will keep slipping.

You make the important decisions once: what you are selling, what you believe, what your buyer needs, and what each week should do. Then AI helps with the production. You stay in control of the message and the final approval.

The two original bonus trainings remain included. Final replay, seat-cap, and software details are not promised in this local concept until they are confirmed.

Readiness Check

Six boxes. All true? You're ready.

  • I will have the final workshop tools active on September 2
  • I know the one priority offer or business outcome this quarter should support
  • I can bring source material: past posts, trainings, voice notes, proof, or offers
  • I have two uninterrupted hours blocked for Wednesday, September 2, 5 to 7 PM Eastern
  • I plan to build live instead of multitasking through a lecture
  • I have a laptop or desktop. Phones won't work for this build.

If you can check all six, you are ready. If you cannot, protect your $297 until the timing and starting point are right.

Already Have Plenty of Content?
Dr. Rachel's AI C-Suite with specialized AI roles for operations, marketing, sales, and acquisitions

Good. Bring it. The engine is designed to turn your existing posts, trainings, voice notes, proof, and offers into a connected quarter—not erase the work you already did.

Pick Your Lane

Decide before you buy.

This is for you if:

  • You have real expertise and offers, but your content still happens in bursts
  • You are tired of opening a blank chat and re-explaining your business every week
  • You want AI help without outsourcing your voice, judgment, or point of view
  • You already have content worth repurposing instead of abandoning
  • You want authority, social posts, proof, visuals, and invitations to support one connected story
  • You want a repeatable system more than another swipe file
  • You're ready to build live, not watch and bookmark

This is not for you if:

  • You want a robot to invent your brand and publish unattended
  • You want 90 instant captions with no strategy connecting them
  • You are unwilling to review facts, claims, links, or visual direction before anything goes out
  • You want a lecture you can half-watch while answering email
Included Free With Your Seat

The live build plus both original bonuses. One $297 ticket.

Build the 90-day content system live. Keep the two original trainings that prepare your AI employee and organize the business knowledge behind it.

Claude Cowork 101 — Set Up Cowork, Connectors, Brand Dossier, Daily Command Center, Skills, Plugins, Slash Commands, Scheduled Tasks
Bonus 01 · $297 Value

Hire Your First AI Employee

The complete Cowork 101 training, recorded live in the room where 65 women hired their first AI employee, edited down to the build.

  • Set Up Cowork Right. Desktop, Chrome extension, brand dossier. The setup that makes Cowork sound like you, not generic AI.
  • Build Your Command Center. The five-item daily brief that runs every morning. Calendar, inbox, revenue, AI news. Before your first coffee.
  • Hire Your First AI Agent. The exact slash-command build. Members are running Maverick, Fiona, and Veil from this same sequence.
  • The Night Janitor + Scheduled Tasks. Auto-organize 11,000 messy files, then put your new employee on repeat.
Second Brain Mastery — Starter Five, Vault, Obsidian, Claude MD, connectors, skills, sync, and power-ups
Bonus 02 · $297 Value

The Second Brain Vault

The complete Build 14 training, recorded live and edited tight. The knowledge system that makes every AI tool sound exactly like you. Your 15 new skills will live inside it, organized from day one.

  • The Build Kit. A step-by-step portal where every prompt is copy-and-paste ready. If you can paste, you can build.
  • The Starter Five. Your business brain in 5 files AI reads before every task.
  • The Vault. The advanced folder architecture pulled from 19 top second-brain builders, set up in one sitting.
  • The Second Brain Skill. Upload once, answer a few questions, walk away with a fully structured vault.
  • Power-Ups. Morning briefs, weekly auto-updates, and automated syncing, already written for you.
The Main Event · $297 Value

The September 2 Live Build

Two hours live with me in the room. Build the 90-day plan, your five soundbites, the weekly recipe, and working drafts for your business.

Build-a-Thon #16 · Wednesday, September 2 · 5 to 7 PM ET

Your seat in the room.

$297
One-time · Live guided build
Hire Your First AI Employee$297
The Second Brain Vault$297
The September 2 Live Build$297
Total Stack Value$891
Your Investment Today$297

Your registration includes the September 2 live build and both original Build-a-Thon bonuses shown above.

Build the plan once. Use it every Monday for the next 90 days.

Grab Seat 24 of 30
A Note From Me

I am a retired pharmacist. I used to work 14-hour shifts on my feet, and I built two businesses on my lunch breaks. People ask how I run Her AI Empire, Short Term Gems, and 18 properties in four hours a week. The honest answer is that I stopped treating content like a daily emergency.

The system knows what we believe, what we are selling, what our audience needs next, and which assets belong in each week. That does not make the work automatic or mindless. It makes the decisions visible, reusable, and much easier to execute. On September 2, you build your version in two hours, with me in the room.

Here is the part I care about most. Your expertise is the one ingredient AI cannot manufacture. Twenty years of pharmacy, or nursing, or law, or design, or motherhood-forged logistics. That is yours. The engine helps you get it out of your head and into useful work without sanding off what makes it yours.

If God called you out of your day job to build something bigger, this is how you protect the wisdom you brought with you.

See you September 2.

Rachel

The retired pharmacist showing busy professionals how to make income with luxury rental properties and AI.

Before You Buy

Questions, answered honestly.

Is $297 for Build-a-Thon #16 only?

Yes. This concept presents a one-time $297 ticket for the September 2 live build. It does not imply a membership or access to future Build-a-Thons.

How experienced do I need to be?

The sweet spot is AI Active: you already use an AI assistant for real work, but you are tired of rebuilding context and direction every time. This is not a first-day account-setup class, and it does not require coding.

Is this a webinar or a hands-on workshop?

It is designed as a live build lab. I demonstrate a step, you build it for your business, then we test and correct it before moving forward.

Will I really leave with 90 days of content?

You leave with the quarter mapped, working drafts, and the weekly recipe for producing the rest. This is not a document containing 90 random captions. It is a plan you understand and can keep using.

Does the engine publish automatically?

No unattended publishing is promised. The workflow includes a human review gate for facts, claims, links, tone, and visuals before approved content moves to scheduling.

What should I bring?

Bring one priority offer or business outcome, a clear audience, and source material such as past posts, trainings, transcripts, voice notes, proof, FAQs, or sales pages. Imperfect material is fine; an entirely blank business is not the ideal starting point.

What if AI never sounds like me?

That is exactly why we build the belief, voice, proof, and boundary sources before we ask for volume. You will still review the work, but the system begins from your standards instead of a blank chatbot.

Do I need a specific scheduler or AI tool?

Final software requirements will be stated on the confirmed registration page. The system itself is designed around portable source files, prompts, review gates, and handoffs rather than one fragile app.

Which bonuses are included?

The original bonuses remain included: Hire Your First AI Employee and The Second Brain Vault. Their content has not been rewritten or replaced.

Is there a replay or seat cap?

This local design concept does not promise either detail yet. They should be added only after the final delivery plan is confirmed.

Live. Online. Built Together.
Dr. Rachel leading a live virtual Build-a-Thon with participants and a shared 90-day content plan

I demonstrate one step. You build it for your business. Then we test it together—before moving on.

No Blank Page Next Monday

Open Monday with the next 90 days already mapped.

You know what to teach this week, which proof to show, and how the content leads to your offer.

You add the story from Friday's client call, review the drafts, approve the visuals, and hand the finished work to scheduling.

No guessing. No generic caption dump. No starting from zero.

Just one clear plan for the quarter. Build yours with me on September 2.

Grab Seat 24 of 30
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